In this article, we will learn how to set up upsell and cross-sell products in WooCommmerce website. These are additional products that you can sell to visitors.
Upsell products are those that WooCommerce suggests to customers as a substitute or upgrade to the item they are presently seeing or buying. Usually, upsells are more expensive or superior versions of the product under consideration. By persuading customers to acquire a more pricey or feature-rich product, upselling aims to raise the value of the customer’s purchase.
Cross-sell products in WooCommerce are those that are recommended to customers based on their recent purchase or page visit. These goods are usually connected to or complimentary to the ones the buyer is looking at or has put in their shopping cart. Cross-selling encourages clients to add more items to their orders in order to raise the average order value.
I’ve previously made a thorough YouTube video that explains how to set up upsell and cross-sell products in WooCommerce. You can better understand by watching this video.
Watch Video to setup upsell and cross sell products in WooCommerce
I hope this video about
upselling and cross selling in WooCommerce will help you improve sales on your website. You can visit our YouTube channel for more videos on WooCommerce website design.
Follow the steps to add upsells and cross sell products on WooCommerce
To set up upsell and cross-sell products in WooCommerce, you can follow these steps:
- Install and activate the WooCommerce plugin on your WordPress website.
- Go to the Products section in your WordPress dashboard and edit the product for which you want to set up upsells and cross-sells.
- Scroll down to the Product Data section and click on the Linked Products tab.
- In the Upsells section, select the products that you want to use as upsells for the current product.
- In the Cross-sells section, select the products that you want to use as cross-sells for the current product.
- Update the product to save your changes.
What is Upsell product?
For example, if a customer is viewing a basic t-shirt on an e-commerce website, an upsell product might be a premium t-shirt with a higher price point and additional features such as a higher thread count or special fabric.
Upsells are usually placed strategically on the product page, on the cart page, or on the checkout page, and can be set up in the product settings in the WooCommerce dashboard.
It is important to note that, upselling should be done tastefully and should be limited to products that are closely related to the product being viewed or purchased, otherwise it can create negative experience for the customer.
What is Cross sell product?
For example, if a customer is purchasing a new camera, a cross-sell product might be a camera bag, lens cleaner or an additional lens. These products are closely related to the camera and can be useful accessories for the customer.
Cross-sells are usually placed strategically on the cart page or on the checkout page, and can be set up in the product settings in the WooCommerce dashboard.
Like upselling, it’s important to keep in mind that cross-selling should be done tastefully and be limited to products that are closely related to the product being purchased, otherwise it can create a negative experience for the customer.
You may also like to read the following articles or watch video tutorials:
I hope that this article on How to setup upsell and cross sell product in WooCommerce website will help you. In the upcoming WooCommerce Tutorial article and videos, I will show you how to add different types of products in WooCommerce such as digital product, service product, variable product, Booking and accommodations products.
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