In this article, we will learn how to use WooCommerce coupons and discounts for your online store.
By using coupon codes at checkout, store owners can give discounts to customers by using coupons.
Discounts can be limited by usage, date range, customer email, and other factors. They can also be configured as a fixed dollar amount or a % of the entire order.
These features may boost revenue and entice clients to frequent the business again.
Types of WooCommerce coupons & Discounts
WooCommerce Coupons offer several types of discounts, including:
- Percentage discount: Offers a percentage reduction on the total order value.
- Fixed cart discount: Deducts a fixed amount from the total order value.
- Fixed product discount: Deducts a fixed amount from the price of specific products.
- Buy one get one (BOGO) discount: Offers a discount on a specific product when another specific product is purchased.
- Product category discount: Offers a discount on all products in a specific category.
- Free shipping: Offers free shipping for the order.
- Custom discount: Allows store owners to apply a custom discount logic using code snippets.
Each type of coupon has its own unique set of options, allowing store owners to customize the discount to their needs.
I have already published a detailed video on how to use coupons and discounts in WooCommerce. Watch this video for better understanding.
Watch detailed video instructions:
I hope this video about coupons and discounts will help you create attractive offers on your online store. I have created many videos on WooCommerce tutorials. You can visit my YouTube channel for more videos.
How to use Coupons and Discounts in WooCommece website?
To use the WooCommerce Coupons and Discounts plugin, follow these steps:
- Install and activate the WooCommerce plugin on your WordPress website
Go to “WooCommerce” > “Coupons” in the WordPress admin panel. - Click “Add Coupon” to create a new coupon.
Fill in the coupon details, such as the coupon code, discount type, amount, and usage restrictions. - Save the coupon.
To apply the coupon, customers can enter the coupon code during checkout. - Store owners can view the coupon usage and other details from the “WooCommerce” > “Coupons” section in the WordPress admin panel.
Benefits of using woocommerce coupons and discounts
For store owners, using WooCommerce coupons and discounts has various advantages:
- Increased sales: Especially during times when sales are slow, coupons and discounts might persuade consumers to buy.
- Customer loyalty: Providing exclusive discounts to devoted customers can promote repeat business and increase customer loyalty.
- Improved conversion rates: Discounts can improve store traffic, the amount of goods in a customer’s cart, and the likelihood that they will make a purchase.
- Increased average order value: More items purchased by customers can result in an increase in the average order value when discounts are offered on larger orders.
- Marketing tool: Coupons and discounts can be used as a marketing strategy to draw in new clients and advertise fresh goods.
- Better data insights: WooCommerce offers in-depth reports on coupon utilization, enabling store owners to comprehend their clients’ shopping preferences and modify their marketing tactics accordingly.
Overall, the use of discounts and coupons can increase a store’s sales and consumer engagement and assist owners in making data-driven decisions regarding their e-commerce operations.
Frequently asked questions:
Q: How do I create a coupon in WooCommerce?
Go to “WooCommerce” > “Coupons” in the WordPress admin panel. Then click “Add Coupon” to create a new coupon and fill in the coupon details such as the coupon code, discount type, amount, and usage restrictions.
Q: Can I limit the number of times a coupon can be used?
Yes, in the coupon configuration, you can set the usage limit per coupon and per customer.
Q: How do I offer a discount on specific products or product categories?
In the coupon configuration, you can set the “Product discounts” option to limit the coupon to specific products or product categories.
Q: Can I offer a free shipping discount with a coupon?
Yes, in the coupon configuration, you can set the “Free shipping” option to offer free shipping for the order when the coupon is applied.
Q: Can I see how many times a coupon has been used?
Yes, in the “WooCommerce” > “Coupons” section in the WordPress admin panel, you can see the usage count for each coupon.
Q: Can customers use multiple coupons on a single order?
By default, customers can only apply one coupon per order. However, this can be changed by customizing the WooCommerce code.
Q: How do I prevent customers from using a coupon after it has expired?
In the coupon configuration, you can set a date range for the coupon validity. Once the coupon expires, customers will no longer be able to use it.
You may also like to read the following articles or watch video tutorials:
I hope that this article on WooCommerce Coupons and discounts will help you. In the upcoming WooCommerce Tutorial article and videos, I will show you how to add different types of products in WooCommerce such as digital products, service products, variable products, Bookings, and accommodations products.
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