Recurring revenue is one of the most powerful business models in eCommerce today. Instead of relying only on one-time purchases, store owners are now focusing on subscription products in WooCommerce to generate predictable, long-term income.
In this detailed guide, you’ll learn how to create subscription product in WooCommerce using Recurio plugin, based on a complete video walkthrough. We will cover everything from understanding subscription products, installing the plugin, setting up recurring payments, to comparing Recurio Free vs Pro.
If you want to sell subscriptions without complex setups or expensive tools, this guide is for you.
Watch Step By Step Video Tutorial: https://youtu.be/VrdG_gYP7gQ
What Is a Subscription Product in WooCommerce?
A subscription product in WooCommerce is a product that charges customers automatically on a recurring basis instead of a one-time payment.
Subscription products allow customers to pay:
Weekly
Monthly
Yearly
Or on custom recurring intervals
Examples of subscription products include:
Membership plans
Online courses
SaaS services
Product refill subscriptions
Maintenance or support plans
Digital content access
Using subscriptions helps businesses build stable revenue and long-term customer relationships.
Why Use Subscription Products in WooCommerce?
1. Predictable Recurring Revenue
Subscription products ensure consistent cash flow instead of unpredictable sales.
2. Higher Customer Lifetime Value
Customers who subscribe usually stay longer and spend more over time.
3. Better Business Planning
With recurring income, you can plan inventory, marketing, and growth more effectively.
4. Automation of Payments
Once set up, payments are charged automatically without manual follow-ups.
Types of Subscription Products in WooCommerce
Understanding subscription types helps you choose the right model.
1. Simple Subscription Products
A single product with a fixed recurring price.
Example:
$10/month for premium content access.
2. Variable Subscription Products
Different subscription options within the same product.
Example:
Basic Plan – $10/month
Pro Plan – $25/month
3. Physical Product Subscriptions
Recurring delivery of physical goods.
Example:
Monthly grocery box
Skincare product refills
4. Digital Subscription Products
Access to digital services or downloads.
Example:
Online courses
Software tools
Membership portals
Introduction to Recurio Plugin for WooCommerce
Recurio is a powerful and beginner-friendly subscription plugin designed specifically for WooCommerce.
It allows you to create and manage subscription products directly from your WooCommerce dashboard without complicated configurations.
Recurio offers:
A Free version for basic subscription needs
A Pro version for advanced subscription features
How Recurio Plugin Works in WooCommerce
Recurio extends WooCommerce’s default product settings and adds subscription functionality such as:
Recurring billing cycles
Subscription duration
Renewal settings
Trial periods
Automatic renewals
Everything is managed from the familiar WooCommerce product editor.
Steps to Create Subscription Product in WooCommerce Using Recurio Plugin
Let’s go step by step.
Step 1: Install and Activate Recurio Plugin
Go to WordPress Dashboard
Navigate to Plugins → Add New
Search for Recurio
Install and Activate the plugin
Once activated, Recurio integrates with WooCommerce automatically.
Step 2: Create a New Product
Go to WooCommerce → Products → Add New
Enter product title and description
Scroll to the Product Data section
Step 3: Enable Subscription Option
Inside Product Data:
Select product type (Simple or Variable)
Enable Subscription option added by Recurio
Set billing interval (daily, weekly, monthly, yearly)
Step 4: Configure Subscription Settings
You can configure:
Subscription price
Billing frequency
Subscription length
Trial period (optional)
Signup fees (Pro)
Step 5: Publish the Subscription Product
Add product image and categories
Click Publish
Test subscription checkout
Your subscription product in WooCommerce is now live.
Features of Recurio Plugin
1. Easy Subscription Setup
Create subscriptions without coding or complex configuration.
2. Multiple Billing Intervals
Support for daily, weekly, monthly, and yearly subscriptions.
3. Trial Period Support
Offer free trials to attract new subscribers.
4. Automatic Renewals
Recurring payments are charged automatically.
5. WooCommerce Compatibility
Works smoothly with WooCommerce checkout and payment gateways.
6. User Subscription Management
Customers can view and manage subscriptions from their account page.
Benefits of Subscription Product in WooCommerce
1. Steady Income Stream
Recurring payments reduce dependency on one-time sales.
2. Improved Customer Retention
Subscriptions encourage long-term engagement.
3. Automation Saves Time
No need to manually chase payments.
4. Scalability
Subscription models scale better as your business grows.
Recurio Plugin Free vs Pro Comparison
Recurio Free Version
Includes:
Simple subscription products
Basic billing intervals
Subscription management
Beginner-friendly setup
Best for:
Small stores
Basic subscription needs
Recurio Pro Version
Includes:
Advanced subscription rules
Signup fees
Trial periods
Enhanced customization
Priority support
Best for:
Membership sites
SaaS businesses
Growing subscription stores
Common Use Cases for Subscription Products
Online memberships
Premium content access
Coaching programs
Digital services
Product refill subscriptions
Final Thoughts
Creating a subscription product in WooCommerce is one of the smartest ways to build long-term revenue. With the Recurio plugin, you can easily launch subscription products without expensive tools or technical complexity.
Whether you’re running a small business or planning to scale, Recurio provides a reliable and flexible solution for WooCommerce subscriptions.
Frequently Asked Questions (FAQs)
1. What is a subscription product in WooCommerce?
A subscription product allows customers to pay automatically on a recurring basis instead of a one-time payment.
2. Is Recurio plugin free to use?
Yes, Recurio offers a free version with essential subscription features. Advanced features are available in the Pro version.
3. Can I create monthly and yearly subscriptions?
Yes, Recurio supports multiple billing intervals including monthly and yearly subscriptions.
4. Does Recurio work with WooCommerce payment gateways?
Yes, Recurio works with WooCommerce-compatible payment gateways that support recurring payments.
5. Is Recurio suitable for digital and physical products?
Yes, you can use Recurio for both digital and physical subscription products.
