Coupons are one of the most powerful marketing tools for any eCommerce website. While WooCommerce provides basic coupon functionality, it lacks advanced features required for modern marketing strategies.
This is where Smart Coupons for WooCommerce comes in.
It is a premium plugin that extends WooCommerce coupon functionality and allows you to create advanced coupons, gift cards, store credits, BOGO deals, and more.
In this guide, you will learn:
What are advanced coupons in WooCommerce
Benefits of using coupons
Features of Smart Coupons plugin
How to create advanced coupons step-by-step
Watch step by step video tutorial: https://youtu.be/ieX4cSFnRuI
What are Advanced Coupons in WooCommerce?
WooCommerce by default allows you to create simple coupons like:
percentage discount
fixed cart discount
fixed product discount
However, modern eCommerce stores require more advanced coupon strategies such as:
Buy One Get One (BOGO)
bulk discounts
gift cards
store credits
auto-apply coupons
URL-based coupons
Advanced coupons allow store owners to create smart promotional campaigns that increase conversions and customer retention.
Plugins like Smart Coupons extend WooCommerce to provide these advanced capabilities.
Why Default WooCommerce Coupons Are Not Enough
WooCommerce’s default coupon system has limitations:
No BOGO deals
No gift cards or store credit
No bulk coupon generation
No advanced restrictions
No auto-apply coupons
This is why most store owners use a premium plugin like Smart Coupons.
Benefits of Adding Coupons in WooCommerce
1. Increase Sales and Conversions
Coupons encourage customers to complete purchases.
Limited-time offers create urgency and boost conversions.
2. Improve Customer Retention
Coupons like store credits and cashback encourage repeat purchases.
3. Attract New Customers
Discount campaigns help attract first-time buyers.
4. Clear Inventory Faster
Run promotions like:
clearance sales
bulk discounts
5. Increase Average Order Value
Offers like “Buy More Save More” encourage customers to spend more.
6. Enhance Marketing Campaigns
Coupons can be used in:
email marketing
social media campaigns
referral programs
Smart Coupons for WooCommerce Plugin Overview
Smart Coupons for WooCommerce is a premium plugin developed by StoreApps.
It is one of the most comprehensive coupon plugins available for WooCommerce.
It combines multiple features into a single plugin such as:
advanced discount rules
gift cards
store credits
BOGO deals
bulk coupon generator
URL coupons
The plugin is used by thousands of WooCommerce stores globally and is considered an all-in-one coupon solution.
Key Features of Smart Coupons for WooCommerce
1. Gift Cards & Store Credits
You can create:
gift cards
vouchers
store credits
Customers can:
purchase gift cards
send them to others
redeem them later
This helps increase customer retention and revenue.
2. Buy One Get One (BOGO) Offers
Create powerful offers such as:
Buy 1 Get 1 Free
Buy 2 Get 1
Buy X Get Y
These offers are highly effective for increasing sales.
3. Advanced Coupon Restrictions
You can apply conditions based on:
user roles
location
products
categories
payment methods
This allows precise targeting of promotions.
4. Bulk Coupon Generator
Generate thousands of coupon codes in seconds.
You can:
export coupons
import coupons
email coupons to customers
This saves a lot of time in marketing campaigns.
5. URL Coupons (Auto Apply Coupons)
Customers don’t need to enter coupon codes manually.
Coupons can be automatically applied via a URL.
6. Free Gift Products
You can attach a free product to a coupon.
When a coupon is applied, the product is automatically added to the cart.
7. Bulk Discounts / Quantity Discounts
Create offers like:
Buy more, save more
Tiered pricing
This increases average order value.
8. Coupon Scheduling
Schedule coupons for:
festive sales
flash sales
limited-time offers
9. Cashback & Rewards
Offer cashback as store credits.
This encourages repeat purchases.
10. Coupon Management System
Manage all coupons from a single dashboard.
You can:
filter
categorize
track usage
How to Create Advanced Coupon in WooCommerce Using Smart Coupons
Step 1: Install Smart Coupons Plugin
Purchase the plugin
Download the plugin file
Go to WordPress Dashboard → Plugins → Add New → Upload Plugin
Upload and activate
Step 2: Enable Coupon Settings
Go to:
WooCommerce → Settings → Coupons
Enable coupons if not already enabled.
Step 3: Create a New Coupon
Go to:
Marketing → Coupons → Add New
Enter:
coupon code
discount type
amount
Step 4: Add Advanced Coupon Rules
Using Smart Coupons, you can configure:
BOGO offers
product restrictions
user restrictions
cart conditions
Step 5: Configure Gift Cards / Store Credit
Create:
fixed value gift cards
custom value gift cards
Customers can redeem them later.
Step 6: Set Coupon Usage Limits
Control:
number of uses
usage per user
expiry date
Step 7: Enable Auto Apply or URL Coupons
Create links that automatically apply coupons.
This is useful for:
email campaigns
landing pages
Step 8: Publish Coupon
Save the coupon and test it on your website.
Real-World Use Cases of Smart Coupons
eCommerce Stores
Run:
discount campaigns
festive sales
flash deals
Subscription Businesses
Offer discounts on subscriptions and renewals.
Digital Products
Sell gift cards and prepaid credits.
Marketing Campaigns
Use coupons in:
email marketing
influencer campaigns
affiliate programs
Why Smart Coupons is Better Than Default WooCommerce Coupons
| Feature | Default WooCommerce | Smart Coupons |
|---|---|---|
| Basic discounts | Yes | Yes |
| BOGO offers | No | Yes |
| Gift cards | No | Yes |
| Store credits | No | Yes |
| Bulk coupons | No | Yes |
| URL coupons | No | Yes |
Smart Coupons replaces multiple plugins with one powerful solution.
Common Challenges (From Real Users)
From community discussions:
“WooCommerce doesn’t support BOGO out of the box”
“Bulk coupon generation is not available in default WooCommerce”
This highlights the importance of using a plugin like Smart Coupons.
Best Practices for Using Coupons in WooCommerce
Use Limited-Time Offers
Create urgency using expiry dates.
Avoid Overusing Discounts
Too many coupons can reduce profit margins.
Combine Coupons with Email Marketing
Send personalized coupons to customers.
Use Targeted Coupons
Offer discounts based on user behavior.
Track Coupon Performance
Analyze which coupons perform best.
Frequently Asked Questions (FAQ)
1. What is Smart Coupons for WooCommerce?
Smart Coupons is a premium WooCommerce plugin that allows you to create advanced coupons, gift cards, store credits, and promotional offers.
2. Can I create BOGO offers in WooCommerce?
Yes, but only with plugins like Smart Coupons, as WooCommerce does not support BOGO by default.
3. Does Smart Coupons support gift cards?
Yes. You can create and sell gift cards and store credits.
4. Can I generate bulk coupons in WooCommerce?
Yes. Smart Coupons allows bulk generation and export of coupon codes.
5. Is Smart Coupons plugin free?
No. Smart Coupons is a premium plugin available on WooCommerce marketplace.
Final Thoughts
If you want to take your WooCommerce marketing to the next level, using Smart Coupons for WooCommerce is a smart investment.
It allows you to:
create advanced discount strategies
improve customer retention
increase sales
automate promotions
Instead of using multiple plugins, Smart Coupons provides an all-in-one coupon solution for WooCommerce stores.
