How to Customize WooCommerce Checkout Page Using FunnelKit Plugin

What is the WooCommerce Checkout Page?

The WooCommerce checkout page is the final step in the customer purchase journey. It is the page where shoppers review their order, enter their billing and shipping details, choose a payment method, and complete their transaction.

By default, WooCommerce generates a standard checkout page automatically when you set up your store. This default page includes:

• Billing details form (name, email, address, phone)
• Shipping address fields
• Order summary / cart review
• Coupon code field
• Payment method selection
• Place Order button

While this default layout covers the basics, it has significant limitations. It is visually plain, has no built-in trust elements, cannot be easily rearranged without code, does not support modern express payment options, and provides no mechanism to present additional offers or increase the cart value.

For any WooCommerce store serious about maximizing revenue and reducing abandonment, the default checkout page is simply not enough — which is exactly where checkout customization becomes essential.

Benefits of Customizing the WooCommerce Checkout Page

1. Reduced Cart Abandonment

A streamlined, distraction-free checkout that loads quickly and asks only for essential information dramatically reduces the number of shoppers who leave before completing a purchase. Removing unnecessary fields, adding a progress bar, and offering guest checkout options are all proven abandonment reducers.

2. Higher Conversion Rates

A beautifully designed, trust-optimized checkout page gives shoppers the confidence to complete their purchase. Adding elements like security badges, money-back guarantee text, customer testimonials, and accepted payment icons all reduce checkout anxiety and improve conversion rates.

3. Increased Average Order Value (AOV)

A customized checkout page opens the door to presenting order bumps — one-click add-on offers that appear directly on the checkout page. These low-friction offers can increase your average order value by 10–30% without requiring the customer to go through a separate purchase process.

4. Better Mobile Experience

The default WooCommerce checkout is not optimized for mobile shoppers. A custom checkout built with responsive templates ensures a smooth, fast experience on smartphones and tablets — where a growing percentage of online purchases are made.

5. Stronger Brand Identity

A custom checkout page that matches your store’s colors, fonts, and visual style creates a cohesive brand experience. This consistency builds trust and signals professionalism — factors that directly influence purchasing decisions, especially for first-time buyers.

6. Smarter Data Collection

Custom checkout fields allow you to collect the exact information your business needs — whether that is a company name, VAT number, delivery instructions, or a preferred contact method. This improves order accuracy, customer segmentation, and post-purchase follow-up.

7. Abandoned Cart Recovery

With live cart capturing enabled on a custom checkout, you can save a shopper’s email address the moment they enter it — even if they abandon before completing the order. This allows you to trigger automated recovery email sequences that bring customers back to finish their purchase.

8. Express Checkout for Faster Payments

Integrating express payment options like Apple Pay, Google Pay, and PayPal one-touch directly into the checkout page dramatically speeds up the payment process for returning customers, reducing the friction that causes last-minute abandonment.

What is FunnelKit Plugin?

FunnelKit (formerly WooFunnels) is the #1 rated WooCommerce checkout and sales funnel builder for WordPress. It is trusted by 39,415+ active WooCommerce stores worldwide and has earned 973+ five-star reviews — making it the most reviewed and highest-rated checkout plugin in the WordPress ecosystem.

FunnelKit was built specifically to solve the limitations of the default WooCommerce checkout. It provides a complete toolkit for designing, optimizing, and converting your checkout page — from pre-built professional templates to a powerful drag-and-drop field editor, express payment integrations, order bumps, upsells, A/B testing, and deep analytics.

The plugin is available in a free Lite version on WordPress.org and a premium Pro version at funnelkit.com, with plans starting from $99.5 per year. A 14-day money-back guarantee covers all Pro plans.

Key Features of FunnelKit for WooCommerce Checkout Customization

1. 20+ Professional Checkout Templates

FunnelKit ships with over 20 professionally designed, mobile-responsive checkout templates — including Shopify-style layouts, multi-step checkout flows, and one-page checkout designs. Every template is optimized for conversion and includes trust seals, product guarantees, and customer review sections built right in. Templates can be imported with a single click and then fully customized using your preferred page builder.

2. One-Page and Multi-Step Checkout

FunnelKit gives you the choice between a one-page checkout (where all fields appear on a single screen) and a multi-step checkout (where fields are split across two or three steps with a progress bar). Multi-step checkouts are particularly effective at reducing abandonment because they feel less overwhelming — shoppers complete one simple step at a time rather than facing a long single-page form.

3. Advanced Checkout Field Editor

This is one of FunnelKit’s most powerful features. While the default WooCommerce field editor only lets you show or hide basic fields, FunnelKit’s advanced field editor lets you:

• Create entirely new custom sections on the checkout form
• Drag and drop fields to any position within any section
• Add new custom field types: text, textarea, dropdown, radio buttons, checkboxes, HTML, date picker, and more
• Remove, rename, or reorder any existing WooCommerce field
• Set fields as required or optional
• Add field placeholders and validation rules

This level of control means you can create a checkout form that collects exactly the information your business needs — no more, no less.

4. Inline Field Validation

Every time a customer mistype an email address or enters an invalid postcode, it creates friction and a potential exit. FunnelKit’s inline field validation displays real-time error messages as customers fill in fields — catching mistakes instantly before they reach the submit button. This results in fewer failed orders, cleaner data, and a smoother checkout experience.

5. Google Address Autocomplete (Pro)

FunnelKit Pro integrates Google Address Autocomplete directly into the checkout form. When customers start typing their address, Google’s API suggests and auto-fills the complete address with a single click. This eliminates address typos, speeds up checkout significantly, and is especially valuable for mobile shoppers who find typing long addresses on small screens frustrating.

6. Express Pay Options (Pro)

FunnelKit Pro supports express checkout payment buttons including Apple Pay, Google Pay, and PayPal one-touch, displayed prominently at the top of the checkout page. Returning customers with saved payment methods can complete their entire purchase in seconds — bypassing the full form entirely. This is one of the most effective features for reducing mobile abandonment.

7. Auto-Apply Coupon Codes (Pro)

Rather than requiring customers to manually find and enter a coupon code, FunnelKit Pro lets you embed a discount code directly in your checkout URL. When a customer arrives via a promotional link or ad campaign, the coupon is applied automatically — removing friction and preventing abandonment caused by customers leaving to search for a discount code.

8. Checkout Discounting (Pro)

Display products on the checkout page with a special discounted price — encouraging customers to add more to their order before completing payment. You can create BOGO-style offers (buy two get one free, buy three get two free) directly at checkout, turning the payment page into an additional sales opportunity.

9. Order Bumps (Pro)

Order bumps are targeted product recommendations displayed directly on the checkout page — positioned to be added with a single click before the customer completes their order. FunnelKit’s order bumps are rule-based, meaning you can control exactly when they appear based on what is in the cart, the cart total, or coupon codes used. You can also display multiple order bumps simultaneously and customize their visual appearance to match your brand.

10. Live Cart Capturing

The moment a customer enters their email address into the checkout form, FunnelKit saves it — even if they abandon the cart before placing the order. This captured contact data immediately enables automated abandoned cart recovery email sequences, which are one of the highest-ROI recovery tools available for WooCommerce stores.

11. Cart Abandonment Tracking (Pro)

FunnelKit Pro provides a full abandoned cart dashboard showing your abandonment rate, recovery rate, number of lost carts, and recovered revenue over any selected time period. You can set up automated recovery email sequences with customizable timing, subject lines, body copy, and discount incentives — all designed to bring abandoned shoppers back to complete their purchase.

12. Trust Seals and Social Proof Elements

Every FunnelKit checkout template includes built-in sections for adding trust seals (SSL badges, payment icons), money-back guarantee text, customer testimonials, and product guarantees. These elements are proven to reduce checkout anxiety — particularly for first-time buyers who are deciding whether to trust your store with their payment information.

13. Product-Specific Checkouts

FunnelKit allows you to create dedicated checkout pages for specific products — bypassing the standard cart entirely and taking customers directly to a streamlined single-product checkout. This is especially powerful for paid advertising campaigns where you send ad traffic directly to a product-specific checkout page, minimizing distractions and maximizing conversions.

14. A/B Testing (Pro)

FunnelKit Pro lets you run split tests on any element of your checkout page — layout (one-step vs multi-step), form field arrangement, headline copy, button text, trust elements, and more. You can divide incoming traffic between two variants, measure which converts at a higher rate, and automatically apply the winning version to all future traffic.

15. Page Builder Compatibility

FunnelKit works seamlessly with Elementor, Divi, Gutenberg, Oxygen Builder, and Bricks Builder. You can customize every aspect of your checkout page design using the visual editor of your choice — no custom CSS or PHP hooks required.

How to Customize WooCommerce Checkout Page Using FunnelKit Plugin

Follow this step-by-step guide to set up and customize a high-converting WooCommerce checkout page using FunnelKit, starting with the free version.

Step 1: Install WooCommerce

FunnelKit requires WooCommerce. If it is not already installed, go to WordPress Dashboard > Plugins > Add New, search for WooCommerce, click Install Now, then Activate, and complete the basic store setup wizard.

Step 2: Install FunnelKit Free Plugin

1. Go to WordPress Dashboard > Plugins > Add New
2. Search for ‘FunnelKit’ or ‘Funnel Builder for WooCommerce’
3. Find the plugin by FunnelKit (formerly WooFunnels) and click Install Now
4. Click Activate — FunnelKit will now appear in your WordPress sidebar

Step 3: Create a New Funnel

5. Click FunnelKit in your WordPress dashboard sidebar
6. Go to Funnels > Add New Funnel
7. Select ‘Sales Funnel’ as your funnel type
8. Browse the template library and choose a checkout template that fits your brand
9. Click Import — all funnel steps including the checkout page will be loaded automatically

Step 4: Access the Checkout Page

In the funnel builder, click on the Checkout step. You will see two editing options — Edit Design (to customize the visual layout using your page builder) and Edit Settings (to configure checkout behavior, fields, and product associations).

Step 5: Choose Your Checkout Layout

Click Edit Settings > Checkout tab. Choose between:

• One-Step Checkout — all fields and payment on a single page. Fast and simple, ideal for impulse purchases.
• Two-Step Checkout — personal details on step one, payment details on step two. Reduces perceived complexity.
• Three-Step Checkout — splits details across three screens with a visible progress indicator. Best for longer forms.

For most stores, a two-step checkout is the highest-converting format as it reduces form fatigue without adding too many clicks.

Step 6: Customize Checkout Fields

Go to the Fields tab within checkout settings. Here you will find FunnelKit’s advanced field editor:

• Drag and drop existing fields to reorder them
• Click the edit icon on any field to rename it, mark it required/optional, or change its type
• Click Remove to delete fields you do not need (e.g., remove Company Name for B2C stores)
• Click Add Field to create a completely new custom field of any type
• Use Add Section to create a new group of fields with a custom heading

Removing unnecessary fields is one of the single most impactful changes you can make to your checkout. Every unnecessary field is a reason for a customer to hesitate or abandon.

Step 7: Add Products to the Checkout

Go to the Products tab within checkout settings. Add one or more products to this specific checkout page. You can set this checkout as a global store checkout (replacing the default WooCommerce checkout) or as a product-specific checkout for targeted funnels and ad campaigns.

Step 8: Customize the Visual Design

Click Edit Design to open the checkout page in your preferred page builder (Elementor, Gutenberg, Divi, etc.). From here, customize:

• Page headline and subheadline
• Product image and description layout
• Trust seal placement and styling
• Customer testimonial section
• Money-back guarantee banner
• Button colors, text, and size
• Overall color scheme and typography

Every design element can be adjusted visually with no coding required. FunnelKit’s templates are designed to be conversion-ready out of the box, so even minimal customization can yield significant improvements.

Step 9: Enable Google Address Autocomplete (Pro)

In FunnelKit Pro, go to checkout settings and enable Google Address Autocomplete. Enter your Google Maps API key and save. Customers will now see address suggestions as they type, allowing them to fill in their full address with a single click.

Step 10: Add Express Payment Options (Pro)

In FunnelKit Pro, go to the Optimization tab in checkout settings and enable Express Pay. FunnelKit will display Apple Pay and Google Pay buttons at the top of the checkout page for customers using compatible devices and browsers. Configure which express payment methods to show and where to position them.

Step 11: Set Up an Order Bump (Pro)

10. In the funnel builder, click Add Order Bump below the checkout step
11. Select the product you want to offer as the bump
12. Write a short, compelling headline and one-line product description
13. Set the bump price (can be a special discounted price)
14. Configure display rules (e.g., show only when cart total exceeds a threshold)
15. Choose the bump position: above payment section, below cart, or after payment fields
16. Select a bump skin that matches your brand colors and click Save

Step 12: Enable Live Cart Capturing

In FunnelKit settings, ensure Live Cart Capturing is enabled. This automatically saves customers’ email addresses as soon as they type them into the checkout form. These captured contacts can then be used to trigger abandoned cart recovery sequences via FunnelKit Automations or your connected email marketing platform.

Step 13: Add Trust Elements to the Checkout Page

Return to the checkout page design and add trust-building elements:

• SSL / Secure Payment badge near the payment section
• Accepted payment icons (Visa, Mastercard, PayPal, etc.)
• Money-Back Guarantee badge or text
• 1–2 brief customer testimonials near the order summary
• A short product guarantee statement

Step 14: Install FunnelKit Pro (Optional Upgrade)

17. Purchase your preferred Pro plan from funnelkit.com (Basic from $99.5/year)
18. Download the Pro plugin ZIP from your FunnelKit account dashboard
19. Go to WordPress > Plugins > Add New > Upload Plugin
20. Upload the ZIP file, activate the plugin, and enter your license key
21. All Pro features — Google autocomplete, express pay, order bumps, upsells, A/B testing — will be unlocked immediately

Step 15: Test, Publish, and Optimize

Before going live, complete a full test purchase using a test payment gateway or WooCommerce’s built-in test mode. Verify that:

• All checkout fields display correctly and validate properly
• The checkout works on mobile devices
• Order bumps display and add to the cart correctly
• The thank you page loads after successful payment
• Abandoned cart email capture is working

Once live, monitor your checkout performance through the FunnelKit Performance Dashboard. Use A/B testing (Pro) to continuously iterate and improve your conversion rate over time.

FunnelKit Free vs Pro: Detailed Comparison

Here is a full feature-by-feature breakdown of what is included in the FunnelKit free Lite version versus the paid Pro version:

FunnelKit Pro Pricing Plans

FunnelKit Pro offers four yearly plans, all backed by a 14-day money-back guarantee and priority support:

All plans include a 14-day risk-free money-back guarantee. The Professional and Elite plans also include FunnelKit Automations for email and SMS marketing, abandoned cart recovery sequences, and revenue tracking — making them the best value for serious WooCommerce store owners.

Frequently Asked Questions (FAQs)

1. Will FunnelKit Replace My Existing WooCommerce Checkout Page?

FunnelKit gives you the choice. You can either create a brand-new custom checkout page that replaces the default WooCommerce checkout globally across your entire store, or you can build product-specific checkout pages that are used only for particular funnels or campaigns — leaving your standard checkout intact for other products. This flexibility means FunnelKit works for both simple one-product stores and complex multi-product catalogues.

2. Do I Need to Know How to Code to Use FunnelKit?

No. FunnelKit is built for non-technical users. Every feature — from checkout field editing and template customization to setting up order bumps and configuring A/B tests — is handled through a visual drag-and-drop interface inside your WordPress dashboard. You do not need to write any HTML, CSS, PHP, or JavaScript to create a fully customized, professional-looking checkout page.

3. Can I Use FunnelKit with My Existing Page Builder?

Yes. FunnelKit is fully compatible with Elementor, Divi, Gutenberg (WordPress Block Editor), Oxygen Builder, and Bricks Builder. You can customize your checkout page design using whichever page builder you are already familiar with. FunnelKit provides dedicated widgets, blocks, and shortcodes for each page builder, ensuring a smooth and native editing experience.

4. Does FunnelKit Support Multi-Currency or Multi-Language Stores?

Yes. FunnelKit is compatible with major WooCommerce multi-currency plugins and is WPML-compatible for multilingual stores. This means you can create checkout pages that display prices in the customer’s local currency and show checkout content in their preferred language — essential for stores serving international audiences.

5. How Does FunnelKit Help Reduce Cart Abandonment Specifically?

FunnelKit addresses cart abandonment through several built-in mechanisms. First, the streamlined checkout templates remove distractions and reduce form length — eliminating many common abandonment triggers. Second, the live cart capturing feature saves customer email addresses immediately, enabling automated follow-up sequences for shoppers who leave without completing payment. Third, express payment options like Apple Pay and Google Pay allow returning customers to complete checkout in seconds, reducing the friction that causes abandonment on mobile devices. Finally, inline field validation prevents checkout errors that frustrate customers and cause them to give up.

Conclusion

Your WooCommerce checkout page is not just a form — it is the revenue engine of your entire online store. Every element of that page, from the number of fields to the placement of trust seals, directly impacts whether a shopper completes their purchase or leaves empty-handed.

FunnelKit gives WooCommerce store owners the power to take complete control of their checkout experience — without hiring a developer or paying for expensive external funnel platforms. With a library of professionally designed templates, a truly flexible field editor, express payment support, order bumps, A/B testing, and detailed per-step analytics, FunnelKit is simply the most comprehensive checkout customization plugin available for WooCommerce today.

Whether you start with the free Lite version to build a cleaner, more focused checkout page, or upgrade to Pro to unlock the full suite of conversion and revenue tools, every improvement you make to your checkout page is a direct investment in your store’s bottom line.

Start customizing your WooCommerce checkout page today. Download the free FunnelKit plugin from WordPress.org, or visit funnelkit.com to explore Pro plans with a 14-day money-back guarantee.